As seen in the interview on the 3rd disc of the 25th Anniversary Season One (2009), which is the bonus disc,
Bob Budiansky is the creator of many of the original Transformer names. He did word associations,connected words with the actual toy figures (Diaclone) and created names from those word associations.
In the eight page treatment that Bob Budiansky wrote, Ulchtar was Starscreams original name and had been edited with the name Starscream written over. This eight page treatment became the the Transformers reality, transforming Diaclones with no history, story or appeal into one of the most popular toy series ever created.
Kudos to you Bob Budiansky!
